Starting with the much more upmarket 1970 Range Rover, and subsequent introductions of the mid-range Discovery and entry-level Freelander line (in 19), as well as the 1990 Land Rover Defender refresh, the marque today includes two models of Discovery, four distinct models of Range Rover, and after a three-year hiatus, a second generation of Defenders have gone into production for the 2020 model year-in short or long wheelbase, as before.įor half a century (from the original 1948 model, through 1997, when the Freelander was introduced), Land Rovers and Range Rovers exclusively relied on their trademark boxed-section vehicle frames. Over time, Land Rover grew into its own brand (and for a while also a company), encompassing a consistently growing range of four-wheel drive, off-road capable models. Land Rover was granted a Royal Warrant by King George VI in 1951, and 50 years later, in 2001, it received a Queen's Award for Enterprise for outstanding contribution to international trade. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-road vehicle currently, the Land Rover range consists solely of upmarket and luxury sport utility vehicles. JLR currently builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors.
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